“Sell My House by Friday…”

As so often happens, a previous buyer of one our listings called: “I’ve got a new job in California and need to move.” Knowing the house and the market, I said, “No Problem! 60-90 days and we’ll have you, your family, and your equity on the west coast.” Two weeks later, the client called from California. He said, “I want the house sold by Friday, so I can make an offer on another.” I responded, “Okay, we’ve had 3 showings. I’ll dangle a price reduction and encourage offers.” Within 3 days we had two offers, one acceptable as written.

Thanks, Brian and Tricia!

Jeff

Moral of the Story: The seller is in control of how fast a property sells by their pricing strategy.