At the end of 2018, the Multiple Listing Service (MLS) introduced a new listing status: coming-soon. Little did they know that 2020 would be coming soon…
The coming-soon status has made the current marketplace even more confusing for buyers and sellers. The coming-soon listings are immediately advertised on all websites and emailed to buyers via their search portals; however, buyers cannot physically view these houses until the listing status changes from coming-soon to active.
Buyers can schedule showings in advance because the active status dates are posted at the time of listing. At any given time, buyers may have showings scheduled a week in advance on multiple listings.
Simultaneously, other housing options become available: homes listed in active status that buyers can view right away.
We advise our sellers to skip the coming-soon status and go straight to active status. Allowing buyers instant access to our sellers’ listings lets them purchase right away and keeps the listing from getting buried in cyberspace.